Creating a model portfolio that stands out is more than just looking good on camera - it’s about showcasing your versatility, personality, and potential. Whether you’re just starting out or refreshing your book, having a diverse range of shots can make all the difference when it comes to impressing agencies and landing gigs.
Furthermore, according to an Annual Report by the British Fashion Council, the demand for versatile and well-rounded models has never been higher - meaning the UK fashion industry requires and embraces beauty of all shapes, sizes, colours and styles.
That brings a key question to the minds of many budding amateur models looking to carve their break in the industry - what are the best types of shots for modelling portfolios?
Here’s a guide to 10 essential shots every model should include in their portfolio, and why they matter.
Table of Contents
The Classic Headshot
The headshot is your portfolio’s handshake - simple but crucial. This shot should be clean, straightforward, and focused on your face with minimal distractions. Aim for natural lighting, subtle makeup, and a neutral background. Agencies want to see your bone structure, skin tone, and expression range, so keep it real - no heavy edits or filters. A genuine smile and a more serious look can show off your versatility right from the start.
The Full-Length Body Shot
Agencies need to see your proportions, posture, and how well you carry yourself. A full-length shot, or perhaps two - one in fitted but simple clothing (like jeans and a plain top) and one in an outfit that truly fits your style - works best. Natural lighting is ideal, with a straightforward pose that highlights your height and silhouette. If you do favour overly stylised outfits or poses, try to balance it out with other full-length shots that are more toned down - this is all about showing off your natural form and confidence.
The Profile Shot
A profile shot helps agencies see your side profile’s angles, which is essential for both beauty and commercial modelling. Keep your hair either pulled back or nicely framing the face and go for soft, natural lighting. Whether it's a close-up or a full-body profile, the goal is to capture the clean lines of your face and body without distraction.
The Editorial or High-Fashion Shot
This is your chance to show off some drama and creativity. Think bold makeup, dynamic poses, and a story-driven concept. Editorial shots are all about emotion and character - don’t be afraid to experiment with expression and attitude. For inspiration, you could check out Vogue’s editorial archives. These images help agencies envision you in magazine spreads and high-fashion campaigns.
The Commercial/Lifestyle Shot
While editorial shots are striking, commercial shots should feel relatable and natural. Aim for settings like cafes, parks, or urban streets, and poses that look candid rather than staged. This type of shot shows that you can appeal to a broader audience, making you more marketable for everything from advertisements to catalogue work.
The Swimwear or Lingerie Shot
If you’re comfortable, and if it's an area of modelling that you're interested in, a tasteful swimwear or lingerie shot can highlight your physique and body confidence. Choose simple pieces in neutral colours - nothing too distracting. Agencies want to see your muscle tone, body proportions, and how well you can carry yourself in minimal clothing, so keep it elegant and professional.
The Fitness Shot
Fitness shots are all about energy and athleticism - though as with swimwear or lingerie, you only need to consider a fitness shot if it's a genre of modelling work that you'd be happy to accept. According to Healthline, maintaining a fit and active appearance is a major plus for commercial fitness modelling.
As far as the fitness shot(s) go, wear fitted activewear that shows off your physique and opt for dynamic poses like running, stretching, or lifting. Whether it’s for sports brands or health magazines, this shot proves you can embody an active lifestyle with authenticity and strength.
The Beauty Shot
A beauty shot focuses purely on your face, highlighting your eyes, lips, and skin. Following a solid skincare routine, like those recommended by Dermstore, can help you achieve that fresh, radiant look. Think close-ups with flawless makeup and lighting that enhances your best features. Aim for a mix of soft, natural looks and bold, high-glamour styles to show versatility. Clean, radiant skin and well-defined eyes are the stars of this shot.
The Black and White Shot
There’s something timeless and sophisticated about black and white photography. It strips away distractions and focuses purely on your expression, bone structure, and contrast. Whether it’s a headshot or full-body, make sure it’s well-lit with high contrast to capture mood and depth.
The Candid or Personality Shot
This one’s all about capturing the real you - laughing, moving, or engaging naturally with your environment. Agencies appreciate seeing a more relaxed, approachable side that isn’t overly posed. Candid shots can make your portfolio feel more relatable and genuine, helping clients connect with your personality.
Wrapping It Up
A well-rounded model portfolio should tell a story - your story. From classic headshots to dramatic editorials, each image should showcase a different side of you while highlighting your range and versatility. Keep your shots high-quality, professional, and true to your brand. It's about building a versatile model portfolio that stands out.
Oh, and choosing the right fashion photographer to capture the shots is also a pretty important factor!
With these 10 must-have shots, you'll have a portfolio that grabs attention and keeps it.
Looking to create or add to your modelling portfolio? If so, I carry out photo shoots across Cardiff, South Wales, and beyond - do don't hesitate to get in touch to discuss your requirements.
