If you’ve ever asked yourself, “What are the guidelines for headshot photos?” - congratulations, you’re already on the right track! Whether you need a headshot for professional networking, personal branding, or acting and modelling portfolios, getting it right is critical. A well-executed headshot can be the ultimate icebreaker in a world where first impressions often happen online.
I’ve been photographing headshots in Cardiff and South Wales for years, so trust me when I say: a headshot isn’t just a photo; it’s your story, distilled into one compelling image.
This article will give you everything you need to prepare for your session and nail it like a pro.
Why Headshots Matter More Than You Think
Some people - often those aspiring to become professional - sometimes wonder is a professional headshot worth it? Well, your headshot is often the first thing people see before they meet you in person.
It can:
Communicate your personality and professionalism.
Help you stand out in a sea of generic photos.
Show that you’re approachable, trustworthy, and confident.
It’s worth investing the time (and, yes, money) to get it done right. But how do you make sure your headshot stands out for all the right reasons?
Follow these essential guidelines!
Choose the Right Location
While many photographers swear by studio setups, I personally believe natural settings can elevate headshots to another level. Whether it’s an outdoor park with soft, filtered light or a cosy indoor space with large windows, natural environments can add warmth, character, and authenticity to your photo.
What to Consider When Picking a Location:
Lighting: Soft, natural light is flattering. Sunsets or overcast days are a dream for photographers!
Background: Keep it simple. A blurred background (achieved with a shallow depth of field) makes you the focal point.
Your Style: Choose a location that reflects your personality or brand.
Example: A business professional might want a clean, urban backdrop, while a creative entrepreneur could opt for a lush garden or rustic café.
Dress for Success
Your outfit is one of the most important aspects of a headshot. It sets the tone and can either complement or distract from the image.
Top Tips for Choosing Your Outfit:
Keep It Simple: Avoid loud patterns, logos, or overly trendy styles. Solids work best.
Colour Counts: Choose colours that flatter your skin tone. Jewel tones and neutral shades like navy, grey, or cream are universally flattering.
Stay True to Your Brand: If you’re in a creative field, feel free to express yourself. Corporate professionals, stick to business attire.
Layer Up: Blazers, cardigans, or scarves can add dimension to your look.
Fit Matters: Make sure your clothing fits well - baggy or overly tight outfits can ruin the shot.
Grooming Essentials
The little details can make or break your headshot, so it’s worth taking the time to ensure you’re camera-ready.
Hair:
Get a haircut a week or so before your session to let it settle.
Avoid experimenting with a brand-new style right before the shoot.
Skin:
Hydrate well in the days leading up to your shoot.
Use a light, matte foundation or powder to reduce shine (for both men and women).
Facial Hair:
Men: Shave or groom your beard/moustache neatly.
Women: Tame any stray eyebrow hairs.
Posing with Confidence
Your posture and expression can communicate volumes about who you are.
Tips for Natural Posing:
Relax: Shake out tension before the shoot. Nervousness can show in your face and shoulders.
Posture: Sit or stand tall, but don’t look stiff.
Angles: Tilt your head slightly to one side; straight-on poses can feel too formal.
The Smile Debate: A soft smile can make you approachable, while a neutral expression might convey authority. Go with what feels natural for you.
Prep Like a Pro
A little preparation can make a huge difference in the outcome of your session.
The Day Before Your Headshot Session:
Get plenty of sleep to avoid looking tired.
Drink lots of water to keep your skin looking fresh.
Lay out your outfit(s) to ensure they’re clean, pressed, and ready.
On the Day of the Shoot:
Arrive on time - photographers love punctual clients!
Bring a backup outfit or accessories in case you want to switch things up.
Trust your photographer’s guidance - they’re there to make you look amazing.
Why a Professional Headshot is Worth It
While it’s tempting to DIY your headshot with a smartphone and a tripod, nothing beats the quality, expertise, and creativity a professional photographer brings.
Here’s what you get when you go pro:
Expertise in Lighting: Natural or artificial, good lighting makes all the difference.
Top-Tier Equipment: Professional cameras and lenses capture more detail than a phone ever could.
Editing Skills: Subtle retouching ensures you look your best while staying authentic.
Guidance: Your photographer will help you pose, relax, and feel confident.
My Final Thoughts
Your headshot is an investment in yourself - your brand, your career, and your future opportunities. Whether it’s for LinkedIn, a company website, or an acting portfolio, following these guidelines will ensure you’re prepared to shine.
As someone who thrives on creating authentic, personality-filled headshots in natural settings, I’d love to help you tell your story through the lens. Feel free to reach out and let’s make some magic happen!
