When considering updating your professional headshot, one of the first questions that comes to mind is: how much should a professional headshot cost?Â
The answer isn’t straightforward, as the cost varies depending on several factors, including the photographer’s experience, location, and the scope of the session.
This in-depth guide breaks down the key elements that influence the price of professional headshots, giving you insight into what you’re paying for and why investing in a quality headshot is worth it.
Table of Contents
The Price Range: What Can You Expect?
Professional headshot pricing can vary widely depending on the photographer and their offerings.
Here’s a rough breakdown of the typical cost ranges:
£0 - £50: Hobbyists or photographers just starting out.
£50 - £125: Emerging professionals building their portfolio.
£125 - £500: Established professional photographers with a proven track record.
£500 - £1,000+: High-end or celebrity headshot photographers.
Why Such a Range?
The price reflects the photographer’s experience, the quality of their work, what’s included in the session, and the intended use of the headshot photographs.
It’s not just about the time spent clicking the shutter - it’s also about preparation, editing, delivering a product that represents you in the best light, and the way in which the images may be used commercially.
Factors That Influence Pricing
Photographer’s Experience and Expertise
Experienced photographers charge more because they’ve honed their craft. They know how to pose clients, use lighting effectively (natural or studio), and create an image that communicates professionalism and approachability.
For example, I prefer using natural light and outdoor settings for my headshots, which eliminates studio overheads but requires skill in adapting to changing conditions. My clients love the authentic, vibrant results this approach delivers.
Location
If you’re in a city like Cardiff or another metropolitan area, prices are typically higher than other rural areas due to increased overheads and the demand for professional services. On-location shoots may also involve travel time and expenses, which can add to the cost.
What’s Included in the Package
Headshot packages can vary in structure. Some photographers charge a session fee, with images priced separately. Others offer all-inclusive packages.
Here are a few things to look for:
Session length:Â Does it allow for outfit or location changes?
Number of final images:Â Is there a set number of retouched images that are included?
Licensing:Â Are there restrictions on how and where you can use the images?
Always clarify these details upfront to ensure you’re getting what you need.
Post-Production and Editing
Editing is where the magic happens. High-quality retouching - removing blemishes, adjusting lighting, and enhancing details - takes time and expertise. This process ensures you’ll receive polished, professional images suitable for social media, your website, or promotional materials.
Intended Use of the Images
The intended use of your headshots can impact pricing. A headshot for social media may cost less than one for extensive corporate branding or advertising campaigns, which require additional licensing and higher resolution.
Types of Headshot Photography
Headshots are versatile tools used for various professional and creative purposes. Depending on their application, different styles of headshot photography cater to specific needs. Let’s explore the main categories of headshots and what makes each unique.
Editorial and Promotional Headshots
Editorial headshots are designed to tell a story, often showcasing the subject in a meaningful context. These images aim to capture the personality, profession, and narrative of the individual by incorporating their environment or using props. They are also used as direct promotional or commercial material for certain types of products.
Unlike standard headshots, editorial and commercial photos often feel more dynamic and personalised, making them ideal for magazine features, interviews, brand photoshoots or brand storytelling.
The creative fashion aspect of these types of headshots usually mean they are shot by experienced editorial or fashion photographers and are typically cost in the mid-to-high price range, depending on their commercial use.
Pro Tip: Discuss your vision with your photographer to ensure the setting, props, and tone align with the story you want to tell.
Editorial Headshot Example:
Corporate Headshots
Corporate headshots focus on presenting a polished, professional image. They tend to be quite straight-forward, though modern corporate headshots often include a lot more personality than the standard headshots that we may remember from the past. They are typically shot within the corporate setting associated with the subject - for example, headshots of a management team may be captured within their offices - though again, more and more professionals are now looking to think outside the box by having their corporate headshot captured in other suitable locations.
Due to the fairly standard nature of most corporate headshots, they usually cost in the low-to-mid price range - a shoot with a large team of staff all having their headshots captured can significantly reduce the cost-per-person compared to a shoot with a smaller team or just an individual.
They are widely used for:
LinkedIn profiles
Company websites
Marketing materials
Author bios
These shots often highlight the subject’s facial features, emphasising a clean and approachable look.
A skilled photographer balances professionalism with personality to create an image that leaves a strong impression.
Corporate Headshot Example:
Actor Headshots
An actor’s headshot serves as their calling card in the entertainment industry. These images are used to showcase the actor’s casting range and are often submitted to casting directors or agencies.
The price is often dependent on both the photographer's experience and the existing success of the actor.
For example, a highly successful actor may operate within an acting agency with a larger budget they are willing to spend on more experienced and skilled actor headshot photographers compared to up-and-coming actors who may not yet even be linked to an agency.
For this reason, actor headshots can cost anywhere from the low-to-high price range.
Professional actor headshots should:
Be engaging and authentic.
Avoid overly creative filters or effects.
Highlight the actor’s unique features.
A professionally shot headshot can make or break an actor’s chances of landing auditions, as casting teams can easily spot low-quality images.
Pro Tip: Invest in high-quality headshots and consider both colour and black-and-white options, as both are commonly used in the industry.
Actor Headshot Example:
Modelling Headshots
Modelling headshots are crafted to highlight the subject’s physical features and versatility. These images are typically more creative and polished, designed to appeal to beauty, fashion, or commercial modelling agencies. Like actor headshots, the price of a modelling headshot can vary wildly depending on the scope and reach of the photoshoot, meaning they can cost anywhere across the low-to-high price range.
Key elements of a great modelling headshot include:
Flawless lighting.
Natural yet striking expressions.
A focus on the model’s eyes and facial structure.
These headshots often feature a mix of close-ups and half-body shots, allowing agencies to envision the model in various roles.
Modelling Headshot Example:
What to Wear for Different Headshots
Your choice of attire can significantly impact the tone and quality of your headshots.
Here are tailored recommendations for each type:
Editorial Headshots
Choose outfits and props that align with your story.
For example, a chef might wear their uniform and incorporate kitchen tools, while an artist might include brushes or a canvas.
Corporate Headshots
Men: Opt for tailored suits in neutral colours like navy, black, or grey. Avoid overly bright or patterned ties and ensure shirts are pressed.
Women: Choose professional blouses or dresses in subtle hues. Avoid bold patterns, flashy jewellery, or short sleeves.
Actor Headshots
Wear outfits that enhance your features without stealing the focus. Solid colours that complement your skin tone and emphasise your eyes are ideal. Adding subtle textures like denim or knit fabrics can create depth without overwhelming the shot.
Modelling Headshots
Women: Neutral colours or colours that flatter your skin tone are key. Layers can help create variety in your looks, and form-fitting clothing ensures a polished appearance.
Men: Casual yet stylish clothing works best. Avoid overly formal attire and opt for simple, well-fitted pieces.
Headshot vs. Portrait: What’s the Difference?
Many people confuse headshots with portraits, but the distinction lies in their purpose:
Headshots: Professional, straightforward, and focused on the subject’s face. Used for work-related or industry-specific purposes.
Portraits: Creative and narrative-driven, often incorporating varied lighting, props, or environments to tell a story.
By understanding the nuances of different headshot styles and how to prepare for them, you can confidently choose the right approach to present yourself in the best possible light. Whether you’re an actor seeking casting opportunities, a professional updating your LinkedIn profile, or a model building your portfolio, investing in high-quality headshots is a step toward achieving your goals.
Why Investing in a Professional Headshot Matters
A professional headshot is more than just a photo - it’s your first impression.
Whether you’re an actor, model, or business professional, your headshot represents your personal brand. Photographers specialising in headshots bring a unique understanding of how to make you look confident, approachable, and authentic - qualities that can’t always be captured with a quick smartphone selfie.
Tips for Choosing the Right Headshot Photographer
Review Their Portfolio: Look for a style that resonates with you.
Request Reviews: Past client feedback can give insight into the quality of service.
Ask Questions: Discuss your needs and expectations during a consultation call.
Consider Compatibility: Choose someone you feel comfortable with - they’ll help bring out your best side.
My Final Thoughts
The cost of a professional headshot isn’t just about the price tag - it’s about the value it brings to your personal or professional life. A well-executed headshot can open doors, boost your confidence, and make you stand out from the crowd.
While prices can vary, remember that investing in a professional headshot is investing in yourself. Look for a photographer whose style aligns with your vision and who delivers the quality and experience you deserve.
Ready to book your next headshot session? Let’s create something amazing together!
FAQs About the Cost of Professional Headshots
How much do professional headshots typically cost?
The cost of professional headshots can vary widely based on the photographer's experience, location, and what’s included in the package.
On average:
Entry-level photographers charge between £50 and £125.
Mid-level professionals range from £125 to £500.
High-end photographers can charge £500 to £1,000+.
However, remember that you’re not just paying for a photo; you’re investing in a professional service that includes lighting, editing, and the expertise needed to capture your best look.
Why do professional headshots cost so much?
While it might seem like a lot, the cost reflects the photographer’s time, skill, and equipment.
A professional headshot session involves:
High-quality camera gear and lighting setups.
The photographer’s expertise in posing and angles.
Time spent on post-production editing to ensure a flawless result.
Studio rental fees (if applicable).
When you consider the value of a high-quality image that can elevate your personal or professional brand, the cost makes sense.
Are there hidden fees I should watch out for?
Some photographers charge extra for:
Additional outfit changes.
More than a certain number of final retouched images.
Printing services.
Extended sessions.
Always ask for a detailed breakdown of the pricing upfront so there are no surprises later.
What’s included in the cost of a professional headshot session?
In most cases, the fee covers:
The photographer’s time and expertise.
The photoshoot session (in a studio or on location).
Basic retouching of selected images.
A set number of high-resolution digital files.
Permission to use the images for various commercial purposes.
Additional services, like extra edits or prints, might come at an extra cost.
Can I negotiate the price of a headshot session?
While some photographers might be open to negotiations, it’s important to remember that their fees reflect their time and expertise. Instead of asking for a discount, consider asking if they offer smaller packages or seasonal promotions.
Are group or team headshots cheaper per person?
Yes, most photographers offer discounts for group sessions. Corporate or team headshots often have a lower per-person cost because the photographer can set up once and capture multiple people in one session.
Is it worth paying more for an experienced photographer?
Absolutely.
Experienced photographers know how to:
Make you feel comfortable in front of the camera.
Work with different lighting setups.
Pose you in ways that highlight your best features.
Deliver polished, professional results.
If your headshot is a key part of your branding (e.g., for actors, models, or executives), the investment in a seasoned pro is well worth it.
Should I tip my photographer?
Tipping isn’t required but is always appreciated, especially if the photographer went above and beyond to make your session a success.
How much does retouching add to the cost?
Basic retouching is often included, but advanced editing (e.g., removing wrinkles, whitening teeth, or specific requests) might come at an additional cost. Always discuss the specifics with the photographer beforehand so that you know exactly which retouching services are included in the price you're paying.
Can I save money by doing my own hair and makeup?
Yes, but hiring a professional hair and makeup artist ensures you look your best and camera-ready. Many photographers partner with stylists and offer package deals, which can save you time and effort.
Do outdoor headshots cost more than studio headshots?
It depends. Outdoor sessions can be more expensive because they require additional setup and travel for the photographer. Some photographers charge a location fee, so clarify this beforehand.
Are there discounts for students or freelancers?
Many photographers offer discounted rates for students, freelancers, or professionals just starting out. Don’t hesitate to ask about any special pricing.
Is it cheaper to book a mini-session?
Yes, mini-sessions may be shorter and are often more affordable. They’re great if you only need a couple of quick shots, but they may not include as many customisation options.
How can I make the most of my investment?
Come prepared with outfit options.
Practice poses or expressions beforehand.
Communicate your goals with the photographer.
Use the images across multiple platforms to maximise their value.
Does location affect the cost of headshots?
Yes, photographers in major cities often charge more due to higher demand and cost of living. In smaller towns, you may find more budget-friendly options.
How far in advance should I book a session?
Popular photographers can book out weeks or even months in advance. Where possible, it’s a good idea to schedule your session at least 4 weeks ahead of when you need the images. With that said, it may still be possible for some photographer's to fit in a shoot on short notice, so it's always worth asking if you're in need of headshots urgently.
Are professional headshots tax-deductible?
If the headshots are for business purposes (e.g., LinkedIn, company website, or marketing materials), they may be tax-deductible. Always check with a tax professional for confirmation.
Should I pay for prints or stick with digital files?
It depends on your needs. Digital files are versatile for online use, while prints are ideal for portfolios or display. Some packages include both, so choose what works for you.
What if I don’t like the final images?
Most photographers allow you to choose your favourite shots before editing. If you’re unhappy, discuss your concerns with the photographer - they may offer additional edits or even a reshoot (though some may charge extra). This it why it's so important to do your research beforehand and enlist the services of an experienced headshot photographer you can trust.
Are cheaper photographers worth it?
Budget photographers can be a gamble. While some newer photographers offer affordable rates to build their portfolio, others might lack the experience or equipment to deliver professional results. If cost is a concern, look for mid-range options with solid reviews and examples of their work.
