Breaking into the fashion industry as a model is no small feat. It’s a world of high stakes, fierce competition, and unparalleled creativity. As a professional fashion photographer, I’ve seen first-hand what it takes to make it in this industry.
Whether you’re dreaming of gracing magazine covers, walking the runway, or becoming the face of a global campaign, this guide will help you navigate the path from aspiring model to industry insider.
Table of Contents
Understanding the Fashion Industry
Before diving into the “how,” let’s take a moment to understand the landscape. The fashion industry is vast, dynamic, and constantly evolving. Modelling is just one part of this ecosystem, which includes designers, stylists, photographers, makeup artists, and more.
Knowing where you fit and how to position yourself is crucial.
Types of Modelling
Modelling is a diverse field, offering various pathways for individuals with different looks, skills, and niches. There’s no one-size-fits-all approach - in fact, fashion modelling can be broken down into many distinct categories.
Below are some of the most common categories, each with its unique characteristics and requirements:
Editorial Models
Editorial models are the faces of high-fashion magazines like Vogue, Harper’s Bazaar, or Elle. They often work on conceptual photo shoots that highlight avant-garde fashion, bold makeup, and artistic photography. Editorial modelling demands striking facial features, versatility, and the ability to convey powerful emotions through poses and expressions. These models typically have tall and slender physiques, as high fashion often caters to specific industry standards.
Runway Models
Runway models bring designers’ visions to life during fashion weeks and other high-profile events. Known for their height, poise, and confident walk, they must showcase clothing in a way that highlights its design, fit, and movement. Standing at least 5’9” tall for women and 6’0” for men is often a requirement. Beyond height and body proportions, runway models must exhibit a strong presence and the ability to adapt to a designer’s unique style.
Commercial Models
Commercial modelling focuses on relatable and approachable appearances, representing everyday people in advertisements and promotional campaigns. These models work for a wide range of products, from household items to lifestyle brands. Unlike high-fashion modelling, commercial modelling is less rigid about physical standards, emphasising personality, marketability, and the ability to connect with diverse audiences.
Plus-Size Models
Plus-size models represent body inclusivity and celebrate a broader spectrum of beauty standards. These models typically wear clothing sizes beyond traditional sample sizes, often starting at size 16 (UK) or 12 (US). They work in editorial, commercial, and runway settings, promoting brands that cater to curvier audiences. Confidence, versatility, and the ability to pose dynamically are key attributes in this category.
Parts Models
Parts models specialise in showcasing specific body parts, such as hands, feet, legs, or even hair. Their work often includes advertisements for jewellery, shoes, skincare, or haircare products. Maintaining flawless skin, nails, or hair is crucial in this niche, as close-ups demand perfection. Parts modelling requires precision and the ability to highlight the product naturally while maintaining a photogenic quality.
Fitness Models
Fitness models embody health, athleticism, and an active lifestyle. They often appear in campaigns for athletic wear, workout equipment, supplements, or fitness programs. This category demands a toned physique, discipline in maintaining fitness, and the ability to perform physical activities naturally in front of the camera. Fitness models may also participate in live events, showcasing exercises or demonstrating products.
Glamour Models
Glamour models focus on creating aesthetically appealing and sensual images, often for magazines, calendars, or online platforms. Unlike editorial or commercial modelling, glamour modelling emphasises the model’s personality, charisma, and ability to exude confidence. It often involves lingerie, swimsuits, or artistic poses, with a focus on celebrating beauty and allure rather than strictly conforming to industry standards.
Lingerie Models
Lingerie models specialise in showcasing undergarments, lingerie collections, and sleepwear. They must maintain a well-toned yet feminine physique and exude confidence and poise. Working in this niche requires comfort with intimate apparel and the ability to pose gracefully while ensuring the designs look flattering and functional.
Catalogue Models
Catalogue models work with retail brands to display clothing and accessories in catalogues, online stores, or promotional materials. These models must have an approachable and versatile look that appeals to a broad audience. Unlike editorial or runway modelling, catalogue modelling prioritises relatable beauty and the ability to present clothing in a practical and wearable manner.
Swimsuit Models
Swimsuit models showcase swimwear designs in photoshoots, advertisements, and runway shows. This category demands a fit and toned body, as well as the ability to embody a carefree and confident vibe often associated with beach or summer themes. Swimsuit models may also work with fitness and lifestyle brands that align with this aesthetic.
Promotional Models
Promotional models represent brands or products at events, trade shows, or live activations. Their role involves engaging with the public, distributing samples, or demonstrating products. Strong communication skills, an outgoing personality, and the ability to adapt to different environments are essential in this field. The focus is as much on interpersonal skills as it is on appearance.
Step 1: Build a Strong Portfolio
Your model portfolio is your calling card in the modelling world. It’s what agencies and clients will use to determine if you’re the right fit for their needs.
Here’s how to create a portfolio that stands out:
What to Include
Headshots: Natural and polished, showcasing your face without heavy makeup.
Full-Body Shots: Highlight your physique and posture.
Diverse Looks: Show versatility by including photos in different styles, from casual wear to high fashion.
Professional Quality: Hire a photographer with experience in fashion photography (like me!) to ensure your photos meet industry standards.
Pro Tips
Avoid heavy editing or filters; agencies want to see the real you.
Update your portfolio regularly to reflect your current look and skills.
Step 2: Find the Right Representation
A good modelling agency can be your gateway to success. They’ll connect you with opportunities, negotiate contracts, and help you navigate the industry.
How to Choose an Agency
Research: Look for reputable agencies with a strong track record.
Attend Open Calls: Many agencies host open casting calls for new talent.
Beware of Scams: Legitimate agencies won’t ask for large upfront fees.
What Agencies Look For
A unique look that sets you apart.
Professionalism and reliability.
A strong portfolio that demonstrates versatility.
Step 3: Network Like a Pro
The fashion industry is all about connections. From photographers and makeup artists to stylists and designers, building relationships can open doors.
Tips for Networking
Social Media: Platforms like Instagram are great for showcasing your work and connecting with industry professionals.
Attend Events: Fashion shows, industry mixers, and workshops are excellent networking opportunities.
Collaborate: Work with upcoming photographers and stylists to build your portfolio and gain exposure.
Step 4: Perfect Your Craft
Modelling is more than just looking good - it’s about embodying a brand, telling a story, and connecting with an audience.
Skills to Master
Posing: Learn how to pose naturally and confidently.
Walking the Runway: Practice your signature walk if runway modelling is your goal.
Facial Expressions: Convey emotion and tell a story through your expressions.
Ongoing Development
Take modelling classes or workshops.
Work with experienced photographers to refine your skills.
Study successful models and analyse what makes them stand out.
Read: How to Pose Like a Pro
Step 5: Stay Resilient and Positive
Rejection is part of the process. For every yes, there may be dozens of no’s, but perseverance is key.
How to Handle Rejection
Don’t take it personally; it’s often about fitting a specific brief.
Use feedback to improve.
Stay confident in your unique value.
Insider Tips from a Fashion Photographer
Having worked with countless models, I can share some crucial insights:
Be Punctual: Time is money in this industry.
Communicate Clearly: Understand the photographer’s vision and collaborate to achieve it.
Come Prepared: Bring the right wardrobe, accessories, and a positive attitude.
Take Care of Yourself: Hydrate, eat well, and get enough sleep before shoots.
Be Professional: Treat every opportunity with respect, whether it’s a small gig or a major campaign.
My Final Thoughts
Breaking into the fashion industry as a model is challenging but incredibly rewarding. With the right preparation, persistence, and guidance, you can carve out a successful career. Remember, it’s not just about fitting in - it’s about standing out.
So, are you ready to take the first step? Your dream career is waiting!
FAQs About Breaking Into the Fashion Industry as a Model
How do I get started in modelling?
Start by researching the type of modelling that suits your look and interests. Build a basic portfolio with professional photos and consider reaching out to reputable modelling agencies that align with your goals.
Do I need professional photos to apply to agencies?
It can most certainly help as it is the best way to put across exactly what you're capable of as a fashion model and allows them to really see the potential in you. However, some agencies may also request - or even prefer - natural "digitals" (snapshots) that showcase your face and body in good lighting. Once signed, they may guide you on further portfolio-building.
What should I look for in a modelling agency?
Seek agencies with a strong reputation, positive reviews, and a proven track record of placing models with reputable clients. Avoid agencies that charge upfront fees or make unrealistic promises.
How important is height in modelling?
Height requirements vary by category. For runway and editorial modelling, height is crucial (typically 5'9" and above). Commercial and parts modelling are more flexible.
Can I become a model if I don’t fit traditional standards?
Absolutely! The industry is evolving to embrace diversity in body types, skin tones, and unique features. Your individuality can set you apart and in many cases will be the main reason you land a particular fashion modelling job.
How do I avoid modelling scams?
Be cautious of agencies or photographers asking for large upfront payments, promising instant success, or operating without a clear portfolio of work. Always research thoroughly.
What is a model portfolio, and how do I create one?
A portfolio is a collection of your best photos showcasing your range and look. Start small with high-quality shots, covering headshots, full body, and a mix of styled and natural looks. Learn more about my
Do I need to move to a big city to become a model?
While cities like New York, London, or Paris are fashion hubs, many agencies scout talent online or in smaller markets. You can start locally and expand as opportunities arise.
How much do models earn?
Earnings vary widely based on experience, niche, and location. Beginners might earn £100-£200 per shoot (many even work for free, or for free merchandise/products when first starting out - but know when it's time to increase your worth), while top-tier models can earn thousands per job.
How do I stay fit for modelling?
Focus on maintaining a healthy lifestyle through balanced nutrition, regular exercise, and proper rest. Avoid extreme diets or over-exercising - it’s about looking and feeling your best.
Should I pay for modelling classes?
Modelling classes can help with skills like posing and runway walking, but they’re not mandatory. Research the provider to ensure they’re reputable before investing.
What’s the best way to network in the fashion industry?
Attend industry events, build relationships with photographers, stylists, and makeup artists, and maintain a professional presence on platforms like Instagram or LinkedIn.
Can I model while pursuing another career or education?
Yes! Many models balance part-time modelling with school or other jobs. Agencies often work around your availability, especially in commercial or freelance modelling.
How can I stand out at a casting call?
Arrive on time, dress simply (fitted clothing and minimal makeup), and exude confidence. Be polite, professional, and ready to adapt to instructions.
What are “comp cards,” and do I need one?
A comp card is a model’s business card, featuring your best photos and key stats (height, measurements, etc.). It’s essential for castings and agencies.
How do I handle rejection in the modelling industry?
Rejection is part of the journey. Stay resilient, learn from feedback, and remember that even top models faced setbacks (and still do - an element of rejection in this industry is ongoing!) before finding success.
Should I work with freelance photographers for my portfolio?
Yes, but choose experienced photographers with a strong portfolio that suits the style you're going for with a particular shoot. Collaborations can enhance your portfolio, but ensure the terms are clear and professional.
What’s the difference between freelance and agency-signed models?
Freelance models find their own work and set their rates, while agency-signed models have representation that negotiates jobs and contracts on their behalf.
How do I ensure my safety during shoots?
Always research the photographer and location beforehand. Share your plans with someone you trust, and bring a friend or chaperone if needed.
Can social media help my modelling career?
Absolutely! Platforms like Instagram can showcase your portfolio, connect you with industry professionals, and even lead to direct bookings. Keep your profile professional and consistent.
