How to Choose the Right Portrait Photographer: 7 Key Factors to Consider
- Shawn Eastman
- May 27
- 4 min read
Whether you're a professional model, just starting out, or simply looking to update your portfolio with high-quality, flattering images - choosing the right portrait photographer is crucial. A good photographer will not only capture your best angles but also guide you through the session, help you feel confident, and deliver images that genuinely reflect your personality and style.
But how do you separate the pros from the pretenders?
With so many photographers out there, it can be overwhelming to know where to start. So, in this guide, I'm going to walk you through the 7 most important things to consider when choosing a portrait photographer - based on years of professional experience and insight.
Table of Contents
Portfolio Quality: Look Beyond a Pretty Picture
A photographer’s portrait portfolio is more than just a collection of nice-looking photos. It’s a window into their style, experience, and technical ability. Don’t just glance at one or two images - dive into full portraiture galleries if you can. Look for consistency across different shoots. Are the images well lit? Are they sharp and well composed? Do the subjects look comfortable, natural, and expressive?
Things to consider:
Does their style match what you’re looking for (e.g., fashion-forward, editorial, natural light, studio)?
Are their edits tasteful and timeless, or heavily filtered and trendy?
Do they showcase diversity in poses, expressions, and client types?
This is where you really begin to filter down your shortlist. If their portfolio doesn’t speak to you or reflect the aesthetic you're after, move on.
Experience and Specialisation: Not All Photographers Are the Same
A wedding photographer might be fantastic at capturing candid moments, but that doesn’t necessarily mean they’ll excel at fashion-style portraits or professional headshots. Look for someone who specialises in portrait photography, and ideally someone who has worked with models or people in your industry.
Key things to ask or research:
How long have they been working as a portrait photographer?
Have they worked with models before?
Are they familiar with agency standards if that applies to you?
Can they direct poses confidently and help you find your best angles?
Working with someone who understands the modelling industry or how to deliver industry-standard images will save you a lot of time, effort, and disappointment.
Client Reviews and Testimonials: Real Opinions Matter
Don’t just take the photographer’s word for it - find out what their previous clients have to say. Checking out Google reviews, website testimonials, or social media comments can provide goldmines of insight, though the very best way to get a true insight is by asking for a direct testimonial from a previous client. Pay close attention to mentions of professionalism, punctuality, communication, and how comfortable the subject felt during the session.
Pro tip: Look for reviews from people similar to yourself (other aspiring models, for example). Their experiences will be the most relevant.
Personality and Comfort: You Need to Click
This one’s big. You could hire the most talented photographer in the world, but if you feel awkward or tense during the shoot, it’ll show in the final images. Portrait photography is a very personal process. The best photographers know how to put you at ease, give clear direction, and keep things relaxed and fun.
Ask yourself:
Do you feel comfortable talking to them?
Are they friendly, approachable, and professional in their communication?
Do they offer a pre-shoot consultation to get to know you?
Building a rapport makes a world of difference. If you feel seen and heard, it’ll translate into confident, authentic images.
Pricing and Packages: Transparency is Key
Professional portrait photography is an investment, so it's important to understand what you’re paying for. Rates can vary massively depending on the photographer’s experience, location, and the scope of the shoot. Beware of vague pricing or deals that seem too good to be true.
Ask the following:
Is the pricing clearly laid out?
How many final edited images are included?
Are digital files included, or do you pay extra for downloads or prints?
Are there makeup/hair styling options included or available?
Make sure there are no hidden costs and that the value reflects the quality and service offered.
Editing Style and Turnaround Time: Know What to Expect
Post-processing is just as important as what happens in front of the camera. Every photographer has a different editing style, from minimal and natural to dramatic and stylised. Make sure you know what you’re getting.
What to ask or check:
Can you see before-and-after images to gauge editing levels?
Will blemishes be retouched subtly, or is the editing overly smoothed and unrealistic?
What’s the usual turnaround time for final images?
Also, check if they provide a private gallery or contact sheet to choose your favourites from the session.
Learn: How to Pose Like a Pro
Location and Equipment: The Practical Side of Things
It may sound obvious, but logistics matter too. Do they shoot in-studio, on location, or offer both options? Do they have professional lighting gear, backdrops, and weather backup plans for outdoor sessions? Do they specialise in natural light portrait photography?
Think about:
Is their studio local or easy to travel to?
Do they have suitable indoor lighting setups?
Can they recommend great outdoor spots that match your vibe?
Also, ask about portrait photo wardrobe tips or if they have props available - especially useful for themed shoots.
Finding the Right Fit for You
Choosing the right portrait photographer is a personal decision that goes far beyond snapping a few nice photos. It’s about finding someone who understands your vision, makes you feel at ease, and delivers high-quality work consistently.
Don’t rush the decision. Take your time to do the research, ask the questions, and review portfolios thoroughly. When you find a photographer who ticks all the boxes, it will make all the difference in your confidence, your portfolio, and your overall experience.
Whether you’re prepping for modelling agency submissions, need new headshots, or just want to feel amazing in front of the camera - working with the right photographer can be a total game-changer.
